Kenya’s audience — and wallet — live on mobile. If your discovery, checkout, reminders, and check-in aren’t phone-native (with M-PESA first), you’re paying a friction tax.
Kenya’s digital reality in 2025 is clear: a huge, mobile audience. DataReportal’s Digital 2025: Kenya shows a large, growing online base with social and mobile time dominating attention. Design your marketing and pages for the small screen first. DataReportal – Global Digital Insights+1
The network side is there too. The Communications Authority of Kenya reports record mobile activity in Q1 2025, with 76.16M SIMs (penetration 145%) and continued growth in mobile broadband and data use — a reminder that reach and delivery are truly mobile. Communications Authority of Kenya+1
And the wallet? Digital. Safaricom’s FY25 investor deck shows 36M 30-day active M-PESA customers and 1.9M+ merchants — mobile money is the default way to pay. Put Lipa na M-PESA before cards in checkout and keep your form ultra-short. Safaricom
What to do now
- Mobile-first landing (1 headline, 1 CTA).
- Checkout: M-PESA first, then card; ask only for badge + receipt fields.
- Reminders: WhatsApp/SMS at T-24h and the morning-of with map and badge note.