Conference demand is back. The calendar is busy, and the data shows growing delegate volumes — good news for anyone investing in rooms that decide.
Kenya’s official Tourism Research Institute reported 699,469 local MICE delegates in 2024, up 3.3% from 2023 — steady growth after the rebound period. tri.go.ke Nairobi’s calendar underscores the trend: the Africa MICE Expo 2025 ran 12–13 June 2025 at Sarit Expo Centre, drawing the region’s event ecosystem into town. saritexpo.comliveet.co
KICC’s “Mikutano” bulletin also highlights the structural role of business events (MICE accounted for ~24% of tourist arrivals in 2023, up from 13.5% pre-COVID), reinforcing Nairobi’s positioning as a meetings hub. KICC
Why this matters for sponsors and attendees
- Dense access: senior buyers in one day, one room.
- Shorter funnels: warm conversations beat weeks of email.
- Proof: photos, clips, and a post-event report your team can circulate.
